Gwalior: A viral social media trend took an unexpected turn in Gwalior, Madhya Pradesh, after traffic law enforcement intercepted a car completely covered in thousands of lipstick kiss marks. The vehicle, which rapidly drew millions of views on social platforms while cruising through Gwalior's major thoroughfares, ended up impounded at the police station over unauthorized structural and exterior modifications alongside traffic rule violations. Readers tracking trending civic news and viral social phenomena can explore updates on our national viral and trending news desk.

The 3,400 Kiss Marks Makeover and Viral Traction

The vehicle's owner, identified as Aditya Sikarwar, a resident of the Thatipur area in Gwalior, explained that his girlfriend was inspired by a foreign social media trend and decided to recreate it on his white car. Over a dedicated session lasting roughly 3.5 to 4 hours, she applied multiple lipsticks to stamp approximately 3,400 individual kiss marks across the entire vehicle body—including the hood, side panels, bumpers, and doors.

When the vehicle was driven through busy urban sectors such as City Centre, onlookers recorded videos and uploaded them to Instagram and other platforms. The clips exploded in popularity, amassing over 5.5 million views within 24 hours.

Traffic Police Crackdown: ₹5,500 Challan and Mandatory Cleanup

The viral videos soon caught the attention of the Gwalior Traffic Police. Officials used the vehicle's registration number clearly visible in the viral footage to trace the car to Thatipur, subsequently seizing and transporting it to the Gola Ka Mandir Traffic Police Station.

Traffic authorities initiated strict enforcement actions under the Motor Vehicles Act:

  • Financial Penalty: A composite challan of ₹5,500 was issued for unauthorized exterior visual alterations altering the vehicle's recognizable profile, the application of tinted window film, and driving in a manner causing public road distraction.
  • Removal of Tint and Markings: Police mandated the immediate removal of the dark sun-control window film.
  • On-Site Scrubbing: Sikarwar admitted his mistake and was required to spend several hours washing down the exterior with water and soap to remove all 3,400 lipstick marks before the vehicle was officially released from custody.

Growing Scrutiny on Social Media Stunts on Public Roads

Traffic authorities reiterated that public roads cannot be converted into backdrops for algorithm-driven video stunts. Law enforcement officials emphasized that drastic exterior alterations, cosmetic additions that mask official vehicle registration details, and visual distractions pose safety risks to motorists and attract swift fines and vehicle impoundment under traffic regulations.